The Art of Marketing

Yves Klein's photomontage creates the impression of freedom and abandon. The image is paradoxical however, as it is created through a highly contrived and scientific process. 

If you've made it this far, you already know marketing is not an art or a science— it's both. Marketers need a creative mindset to build a brand and develop innovative marketing campaigns that allow their products to stand out in a highly saturated marketplace. At the same time however, data has revolutionised marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis.

The right dose of artistic intuition and data driven analysis each will lead to standout success.